*Storewide promotion on order over $49 for every single item! One coupon per order. Unlimited use until 1/1/2018. Brand exclusion applies and coupon cannot be used towards Eminence and brands with promotions.
A luxurious and high performance product that goes beyond the standards in the world of professionals is exactly what Alterna has been delivering since 1997. Whatever hair you have, Alterna will have the best product suitable for your type. From moisturizing dry hair, repairing damaged hair, replenishing thinning hair to color protecting, there is a product to treat your specific needs. All Alterna products are: Pure. Proven. Professional.